More accurately, I love how old pop culture sneaks into modern things. My son, hereafter known as 'V', was given an Imaginext toy for his last birthday. It came with a DVD of cartoons that continue the beloved tradition of children's TV trying to sell toys. In one segment of this DVD the 'Heroes of Imaginext' go on a space adventure to save 'Officer Redshirt' from falling into a crater after crashing his spaceship.
I find it hard not to snicker a little every time one of them calls out to him.